Lend and Tend was founded by Joyce Veheary.
Here's an extract from The Croydon Citizen about why she started Lend and Tend.
"Living in Croydon as a teenager, I couldn’t see beyond the featureless fields that surrounded the town. Thirteen years later (one of the joys of being a ‘renty-something’ was, I had as many house moves under my belt) and now I’m back in the borough. Now, I love those fields! Being near them. It’s a way to stay in touch with nature, especially if you don’t have a garden and currently, I don’t.
One of the downfalls of renting is the uncertainty. If you're lucky enough to have had a garden, it usually means loving then losing one when you move (and don’t suggest getting an allotment, as there’s no chance of that in most parts of London: you can wait as long as forty-five years for one).
Leaving behind a garden you’ve put a lot of effort into is sometimes as upsetting as the upheaval of the house move itself. So to avoid going through this again, I created a way to garden-share: Lend and Tend.
To contact Joyce directly email firstname.lastname@example.org